Advertising can be one of your biggests expenses at teh beginning. So it makes sense to know how much you spend on each place you advertise and the returns you get from that advert. Make sure you ask your new clients how they found out about your services. You also need to ensure that this is recorded in your database.
Yellow Pages
Do you spend several hundred pounds to put your name and business number in the yellow pages. It is a difficult question, there was a time when the answer would be yes, now it is probably not worth the money.
Web pages, Facebook, Linkedin
You must spend time and effort working out some web pages. You may be able to do this yourself, Unless you think you need specialist help, setting up a web pages is quite easy as many providers have methods for easy set up and update. However, the most important part of the pages are the contents. You need to think about how people will be searching for you. The key words they will be using to find you and ensure that they are a part of your text and if it is really important then part of the heading for your page. There is an art to pushing your pages to the top of the earch engine lists.
Build up your Facebook business pages and followers, give them things to interest them and to keep coming back.
Linkedin is another useful grouping to build up contacts and potential clients. There are some useful groups and information sources a good place to visit.
Then of course there are all the other internet social and networking mechanisms that you can use to help build up your client base. Twitter, instagram, and many others. Think about setting up and writting a blog. The issue with these mechanism is of course time as you need to be active. There are various software that will help and ensure you have a presence on a wide variety of platforms.
Your Clients
Your clients are an important part of your advertising network. They have friends that they talk to and may advise to consult with you. They may also be prepared to write an endorsement, these you can annonymise and put on your web site. You need to build up a stock of these letters, especially from clients suffering from different conditions. So you have to ensure that if you say that you will do something for your clients, then it gets done. This is where Clinic-Aid can help, you record your clients todo list and Clinic-Aid reminds you of when and what needs doing by when.
Talks to the Public
One way to build up your clients is to offer yourself to give talks to groups of people about a specific topis linked with your work. You should think about building up a number of talks that you could give for various groups, plenty of groups are looking for people to give them talks. Local disease support groups, women's groups.